![]() ![]() The machinery could also punch a hole in the center, and Crane named the candy after its resulting life preserver shape.Ībout a year later, in 1913, a young English-American named Joseph Noble from Connecticut established the modern day version of what would become Lifesavers candy. ![]() He saw a machine pharmacies used to make pills that were round and wafer-shaped, and thought he'd use those to make mints, which at the time were made square (because they were pressed in sheets and then sliced into squares). Clarence had switched from the maple sugar business to chocolates the year before, but found that they sold poorly in the summer, because air conditioning was rare and they melted. Life Savers was first created in 1912 by Clarence Crane, a Garrettsville, Ohio, candy maker (and father of the famed poet Hart Crane). In 1995, a Life Savers drink was introduced to compete with Snapple and Fruitopia, but it was quickly discontinued. Discontinued varieties include Fruit Juicers, Holes, Life Saver Lollipops, and Squeezit. In recent decades, the brand expanded to include Gummi Savers in 1992, Life Saver Minis in 1996, Creme Savers in 1998, and Life Saver Fusions in 2001. Life Savers is currently a property of Mars, Incorporated. The five-flavor roll first appeared in 1935.Ī series of mergers and acquisitions by larger companies began in 1956. Since then, many different flavors of Life Savers have been produced. The slogan "Still only 5 cents" helped Life Savers to become a favorite treat for children with a tight allowance. He also encouraged the owners of the establishments to always give customers a nickel in their change to encourage sales of the 5¢ Life Savers. Noble founded the Life Savers and Candy Company in 1913 and significantly expanded the market for the product by installing Life Savers displays next to the cash registers of restaurants and grocery stores. Instead of using cardboard rolls, which were not very successful, Noble created tin-foil wrappers to keep the mints fresh. The candy is so named due to its shape resembling that of a traditional ring-style life preserver also known as a "life saver."Īfter registering the trademark, Crane sold the rights to his Pep-O-Mint peppermint candy to Edward John Noble for $2,900. Its range of mints and fruit-flavored candies is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls.Ĭandy manufacturer Clarence Crane of Garrettsville, Ohio (father of the poet Hart Crane) invented the brand in 1912 as a "summer candy" that could withstand heat better than chocolate. Life Savers (stylized as LifeSavers) is an American brand of ring-shaped hard and soft candy. ![]()
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